It’s simple to verify and quite possibly the most important factor. No matter how well you plan and implement, something is always bound to go wrong – at some point. You could go years without a problem in the world (I often do) but, when a problem arises you’ll be glad you picked a host with outstanding support.
I take the time to evaluate the features hosting companies like to brag about like storage, bandwidth, and email but, I also take the time to research the little things that can make a big difference. Companies that use the latest technology or give away things that other hosts typically charge for, get bonus points in my book.
You work hard for your money, so it only makes sense that I find you the best bang for your buck. Is that offer too good to be true? Will you get exactly what you paid for? Do they offer coupons or multi-term discounts? Are there any hidden fees or startup costs? These are all important things I carefully consider.
Ease of Use
As someone who has spent the better part of the last decade optimizing website usability, this is a big one for me. What good is a hosting service if your website constantly difficult to administrate? I not only look at the type of control panel each of these companies offer but, also the effort they put into user-friendly integration.
We are lucky to live in a time where hardware is stable and networks are robust but, as we know, even the best laid plans can fail. When they do, it’s important you have a host that both puts a priority on getting you back up and running as soon as possible, and credits you when they fail to meet that 100% uptime guarantee.
One single second could be the difference between you landing lucrative new business and losing a costly lead. Speed is such an important factor that our overlord Google has decided to make it a key ranking factor moving forward. The science is in, all the experts agree, speed is no longer a luxury – it is a necessity.